ISOM pwpt ch 14

ISOM pwpt ch 14 - 13-1BUSINESS DRIVEN TECHNOLOGYChapter...

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Unformatted text preview: 13-1BUSINESS DRIVEN TECHNOLOGYChapter Fourteen: E-Business13-2E-business / E-commerce•The Internet is a powerful channel that presents new opportunities for an organization to:–Reach customers–Enrich products and services with information–Reduce costs•E-commerce– the buying and sellingof goods and services over the Internet•E-business– the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners13-3EVOLUTION OF E-BUSINESS•Various industries have embraced Internet technologies to enhance productivity, maximize convenience, and improve communications globally13-4THE IMPORTANCE OF THE E-BUSINESS MODEL•E-business models aim to use and leverage the unique qualities of the Internet and the Web to conduct business–E-business model- an approach to conducting electronic business by which a company can become a profitable business on the Internet–Exchanges occur between two major entities:1. Businesses2. Consumers13-5...
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ISOM pwpt ch 14 - 13-1BUSINESS DRIVEN TECHNOLOGYChapter...

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