ISOM pwpt ch 3

ISOM pwpt ch 3 - 3-1BUSINESS DRIVEN TECHNOLOGYChapter Three...

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Unformatted text preview: 3-1BUSINESS DRIVEN TECHNOLOGYChapter Three: Strategic Initiatives for Implementing Competitive Advantages3-2Strategic Initiatives for Implementing Competitive Advantages•Organizations can undertake high-profile strategic initiatives including:–Supply chain management (SCM)–Customer relationship management (CRM)–Business process reengineering (BPR)–Enterprise resource planning (ERP)3-3SUPPLY CHAIN MANAGEMENT•Supply Chain Management(SCM)– involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability3-4SUPPLY CHAIN MANAGEMENT•Supply Chain Management(SCM) – a simple example•A bike manufacturer scenario - steps taken when a customer buys a bike from Trek, a custom bike manufacturer1. Customer places an order for a Trek bike with a store2. Store (such as Gart Sports, local specialized bike and sporting goods store) receives the order3. Store receives the payment from the customer4. Store orders the bike from Trek4....
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This note was uploaded on 02/16/2011 for the course ISOM 247 taught by Professor Jukic during the Spring '08 term at Loyola Chicago.

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ISOM pwpt ch 3 - 3-1BUSINESS DRIVEN TECHNOLOGYChapter Three...

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