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RISK COMMUNICATION - RISK COMMUNICATION HOW TO CONVEY...

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1 HOW TO CONVEY CONTROVERSIAL OR SENSITIVE HEALTH AND SAFETY INFORMATION TO A CONCERNED AUDIENCE Joan M. Culley, PhD, MPH, RN, CWOCN RISK COMMUNICATION 2 HOW TO COMMUNICATE EFFECTIVELY IN A THREATNED WORLD National Center for Food Protection and Defense Contributors Vincent Covello, Director, Center for Risk Communication, http://www.centerforriskcommunication.com/home.htm William Hueston, Director, Center for Animal Health and Food Safety, University of Minnesota, Twin Cities, Minnesota Peter Sandman, Risk Communication specialist, www.psandman.com Steven Venette, Associate Professor, Communications Department, University of Southern Mississippi, Hattiesburg, MS OBJECTIVES Describe principles of risk communication to groups and individuals affected by exposure during a MCI Define risk communication and its role in informing the public Discuss examples of risk communication used by government agencies in describing terrorist events over this past year Utilize risk communication skills to produce a 30 second sound bite for local media coverage of a terrorist event Utilize risk communication skills to communicate effectively with family and friends information regarding CBRNE 4 5 YOU CANNOT SIMPLY DISSEMINATE INFORMATION Public fear and concern about exposures to safety and health hazards has increased Demand for risk information has increased It is now your job to explain risk to your families, friends and to the public WHAT IS RISK COMMUNICATION A science-based approach for communicating effectively in high concern, low trust, sensitive, or controversial situations 6
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