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Lecture 11 - Observational

Lecture 11 - Observational - Observational Learning...

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Unformatted text preview: Observational Learning Learning Chapter 12 I. Definition I. Learning that occurs when an observer Learning watches a model’s behavior and changes their own behavior accordingly – social in nature nature Lion cubs learn to hunt by watching their mother mother Bandura’s Bobo clown experiments TV violence and child aggression - seven-fold increase in violent play after seven-fold watching “Power Rangers” watching 1. 1. 2. 3. II. Classical Conditioning II. A. Vicarious emotional conditioning – Vicarious learning of emotional responses by seeing emotional responses of others seeing 1. Fear reactions – important for 1. survival – based on higher order conditioning conditioning II. cont II. CS US Look of fear in others Scary Event CR becomes fear in oneself CS CS US Bear Look of fear others Scary Event CR becomes fear in oneself due to bear II. cont II. Advertising and vicarious emotions - Exaggerated happy faces and food - Crying families and long-distance Crying phone company phone III. Operant Conditioning III. A. Acquisition – paying attention to behavior of Acquisition model model We are more likely to pay attention if . . . 1. model’s behavior achieves a desirable goal 2. we get reinforced for paying attention to the we model model 3. We can understand and duplicate the We behavior behavior III. cont III. 1. the model is someone who resembles the us or we respect or admire us i.e. celebrity endorsements III. cont III. A. Performance – actually doing the Performance behavior 1. we are more likely to perform if we saw model getting reinforced saw 2. we are less likely to perform if we 2. saw model get punished saw - vicarious reinforcement 1. More likely to perform if we get 1. More reinforced or less likely if we get punished punished 2. Own learning history - when it is appropriate to swear ...
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