Ch 5 Attitudes pt 1

Ch 5 Attitudes pt 1 - that a person’s attitude will be...

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Attitudes: Evaluating and Responding to the Social World Chapter 5
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Attitude Formation: Several sources…. Classical Conditioning – learning by association Instrumental Conditioning (Operant conditioning) – rewards for the “right” views Observational Learning (Vicarious learning) Heredity
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Attitude Strength Strong attitudes: Are more likely to remain unchanged as time passes Are better able to withstand persuasive attacks or appeals specifically directed at them
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Attitude Strength According to Pomeranz et al., the two main reasons strong attitudes resist change are Commitment - people are sure they are correct Embeddedness - people have connected these attitudes to other features of their self-concept, values, and identity
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Commitment Contradictory Information Values Related Attitudes Related Beliefs Social Identity Strongly held Attitude Embeddedness Embeddedness Embeddedness
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Attitude-Behavior Consistency The following factors influence the likelihood
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Unformatted text preview: that a person’s attitude will be consistent with his behavior: Knowledge Personal relevance Attitude accessibility Theory of planned behavior Theory of planned behavior (Fishbein & Ajzen) (Fishbein & Ajzen) Attitude Attitude (One’s evaluation of the specific (One’s evaluation of the specific behavior in question) behavior in question) Subjective Norm Subjective Norm (One’s perception that important (One’s perception that important others will approve of the behavior) others will approve of the behavior) Perceived Behavioral Perceived Behavioral Control Control (One’s perception of how difficult it (One’s perception of how difficult it would be to perform the behavior) would be to perform the behavior) Behavioral Behavioral Intention Intention (One’s aim to (One’s aim to perform the perform the behavior) behavior) Behavior Behavior...
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Ch 5 Attitudes pt 1 - that a person’s attitude will be...

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