CMayeJ368PPT_3History&EvolutionofAdvertising.pptx

CMayeJ368PPT_3History&EvolutionofAdvertising.pptx -...

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9/12/10 1 © 2010 Carmen Maye Signs of “exchange” as early as 3000 B.C. in Babylonia. Roman merchants used unique names, signage. Tradition carried over to Europe. 17 th Century England regulated size, location of signs on buildings.
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9/12/10 2 Advertising began in 1800s. A product of modern times, media. 1. Rise of Capitalism 2. Industrial Revolution 3. Advertisers, Retailers, Consumers 4. Rise of Modern Mass Media 1. Rise of Capitalism Organizations compete for resources (capital) in a free-market environment. Competition involves demand stimulation. Successful demand stimulation attracts capital.
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9/12/10 3 2. Industrial Revolution Roots in 1750s England Two Major developments in 1850 1. Interchangeable parts 2. Sewing machine American Civil War Widespread industrialization 2. Industrial Revolution Transportation revolution Limited liability Rapid population growth (U.S. population tripled between 1830 and 1860). Urbanization 3. Advertisers, Retailers, Consumers Manufacturers sought to stimulate demand, force retailers to carry particular products. Manufacturers with power could command higher prices. Branding helped give manufacturers power.
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4 Ivory (1882) Coca-Cola (1886) Budweiser (1891) Maxwell House (1892) Do manufacturers still have all the power? 4.
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CMayeJ368PPT_3History&EvolutionofAdvertising.pptx -...

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