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CMayeJ368PPT_4Advertising, Society & the Law

CMayeJ368PPT_4Advertising, Society & the Law - 2010...

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9/20/10 1 © 2010 Carmen Maye Advertising Educates Consumers Pro: Informative Con: Superficial, Intrusive
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9/20/10 2 Advertising Improves Standard of Living Pro: Lowers costs of products Con: Wastes resources, helps only some Advertising Affects Happiness, Well-Being Con: Creates needs Pro: Addresses basic human needs Physiological Safety Love and belonging Esteem Self-actualization Advertising Affects Happiness, Well-Being Con: Promotes materialism Pro: Reflects society’s priorities
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9/20/10 3 Advertising is Demeaning, Deceitful or Liberating, Artful Con: Perpetuates stereotypes Pro: Sensitivity more evident than ever Advertising is Demeaning, Deceitful or Liberating, Artful Con: Often offensive Pro: Fulfilling, liberating Advertising is Demeaning, Deceitful or Liberating, Artful Con: Deceptive at subliminal level Pro: Democratic art
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9/20/10 4 Advertising Has Powerful Effect on Mass Media Pro: Fosters diverse, affordable mass media Con: Affects programming Ethics: Moral standards or principles against which behavior is judged. Are ethics a matter of personal judgment? Or are there some ethical absolutes? Truth in Advertising Most ethical dilemmas involve Deception. Making false or misleading statements in advertising. Deception by omission? Puffery Emotional Appeals Focus on the slim, successful
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9/20/10 5 Advertising to Children Age 2 to 11: tremendous ad exposure Promotes superficiality Promotes “consumption-based values” Children are easy prey Parent-child conflict 1992 Children’s Television Act (10.5 and 12 minutes per hour) 2006 Children’s Food and Beverage Advertising Initiative Advertising Controversial Products Tobacco, alcoholic beverages, gambling, lotteries, firearms
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