First Day Notes Aug 31 10

First Day Notes Aug 31 10 - Introduction to Marketing Aug...

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Introduction to Marketing Aug 31, 2010 So what is marketing all about? Mad Men ? http://www.amctv.com/originals/madmen/ Or something else? Do people want things or what things do for them? Why did Blockbuster declare bankruptcy this week? Eggs – Why do people eat them? Can you avoid them? http://whatscookingamerica.net/eggs.htm http://www.incredibleegg.org/ Magic Jack phone service http://www.magicjack.com/6/index.asp Autos http://industry.bnet.com/auto/10003325/detroit-auto-show-reality-bites-gen-y/ Wasabi Mustard http://www.google.com/images?hl=en&q=wasabi+mustard&um=1&ie=UTF- Bose http://www.bose.com/ Team Project
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An inventor asks you to assist in marketing a new hose nozzle that has 5 different settings. What is your advice? Centerpiece of Marketing – offering Benefits not attributes (drills or holes? Cell phones or communication? 3G? 4G?) Selling vs. Marketing Other Examples Cadillac http://www.cadillac.com/ # 1 in sales Smart Phone http://www.wired.com/gadgetlab/2010/08/android-beats-iphone-in-smartphone-sales/ Coffee Houses build more standing room http://www.nytimes.com/2010/08/25/dining/25coffee.html Tyson’s Area Attorney http://www.msnbc.msn.com/id/38822745/ns/local_news-washington_dc/ Hot Lane pricing http://www.washingtonpost.com/wp-dyn/content/article/2007/03/02/AR2007030201917.html http://www.collegefashion.net/fashion-news/hm-lowers-clothing-prices/
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Washington Freedom http://www.washingtonfreedom.com/docs/home.html Washington Mystics http://www.wnba.com/mystics/ Cell phone age http://www.msnbc.msn.com/id/16044093/ Mattress http://www.ehow.com/about_5218576_should-replace-mattress_.html Couch http://answers.yahoo.com/question/index?qid=20090124180404AAUiAZZ Minute Clinic
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This note was uploaded on 02/19/2011 for the course MARKETING 301 taught by Professor Hopner during the Spring '11 term at George Mason.

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First Day Notes Aug 31 10 - Introduction to Marketing Aug...

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