Hw oct 7 - Dontos Branding — Wndows Internet Explorer ’33" E http-E:to.mhhm.r'ncgraw-hil|.corn-hm.th'|—I File Edit 1ifieii'ir Favorites

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Unformatted text preview: Dontos Branding — Wndows Internet Explorer ’33 " E http:--E:to.mhhm.r'ncgraw-hil|.corn-hm.th '|—I' File Edit 1ifieii'ir Favorites. Tools Help 'I'nu 13 Favorites ii mylocornrnlalo Practice m... g. Today's‘u’iew YouTube- Filipino Comb... g. Suggested Sites V G'- Free email; a Doritos Branding sooro tl‘is question I» g... [—1 ' ' 1uu points 'II'I."EF\'-."|:'.'".' li-lTRCEI'J'Z‘TICIl-l ACTIVITY '3'<|T|C."'-L TI IlmKli-l'l Fie-_.-ie'.'.' the one: ' to I: 1. Doritos relationship between its benefits and its cost is ealFed: A- Pruhfid‘mlufi. 2. Fll‘l.D-LEIjI"E spending on advertising and promotion of Doritos' taste and smell lead to: c' h i 3. Brand awareness measures how rnanjr in a market are famiIiar with the brand. 5‘ "u'm'mm 4.Dorilos' new color scheme and bold logo are a part of its: A. rellrnbclng strum. 5. Branding provides a WEI!" for a firm to differentiate its product C. mum ofierings from those oi its: 5.. Bonsurner'e trustfor Frl‘lo-Lay's brands leads to: Continual eEIook Links [3} 3 References . DoritosElrandin- -... I I Ito-menti— Doritos Branding - Windows Internet Explorer a % http:--E:to.n1hhm.rncgraw-hill.corn-'hm.tpx -—- File Edit 1u‘iew Favorites Tools Help 'I'nu if Favorites g. mybcornrnlalo Practice rn... g. Today's‘u’iew YouTube - Filipino Comb... g. Suggested Sites V 5" Free email addressfrc a Doritos Branding score this question p ‘33.. [—1 ' mu points ':"|.'-EF\'|."|:I|"'II INT REDUCTION ."'--2T|'-\"|T'f CRITICAL THINKING The Inn ti o 1. Doritos' bofid flavors, etching srnelis, and distinctive packming are a part of its: 7. Brands are often easily recto-5n ized by consumers and help con surnera make: 3. DVD! time and with continued use of Dori-113s new "collisions flarinors"r consumers iearn to: 4.Fri‘to—La)r's branding efiorls helps create strong brandsr which are solrmlmat competition. 5. Firms with wet! known brands can spend relativer less on markeling than firms with lime—known brands because the brand: 5L Doritos new logo called the "Sound Chip" is Iegplly protected because of its: View Summary *- eBook Links [3} :5 References E ‘9 F1} I oritos Branding Stage: offl’ue Product Life Cycle '1 + http:g',.n'eztu.mhhm.mcgraw-hi|l.cumg‘hmipx Apple ‘r‘ahno! GoagleMaps ‘r‘uuTube Wikipedia Newsflflj" Popular? Stages of the Product Life Cycle score tl'is qLIcsiien b IE... 1 value: . 100 points 'I'R’ERR’I :'r":' II‘JTRIZE'U-I "HUN .".'3 TI 'x’IT'f CRITECRL THINKING EUT ". ':"I:'II'T EII'III T"IE'|' Ell" MHRHET ATTRIBUTE CONSUMER TYPES Intmduc'tiun stage LD‘W'EALEE 1/ S‘IlWEflNWATDR I; ' Glulltll stage ' " " '-‘- WWMIHESIMWEE _ JDMEERMYADCPTER VF _ J'Ilaturitzlr stage i '-' "" -' INTENSE CWPEI'ITFZIN :Ffiem-HE-uh's-‘m’fl MNMBLAIEMMORWY: Deciine stage NICI'E SEGMENT :W-‘EWT‘ MCINEILAGWD_ During which predict tiia cycFe mags do Bates {:09ka mufitfirrnfi'? I Make a selection I eBuuk Link 5 References Dacu-rhEHfl—I'M‘I'Tc'm... - GS;Stagescuftheprcnju,” - IFECEEICIEIRICP‘IFESRI’J... Stages of the Product Lila Cycle 'l - + 8http:flezto.mhhm.mcgraw—hi||.com.-'|'1m.tpx 0: ED 5555 Apple Yahoo! GoegleMaps YuuTube Wikipedia Newsflfljlv Popular? Stages of the Product Life Cycle at:ch tl‘ie question Ir l;.. I 1 value: . 100 points ':'II.'-Er\ll.'-l:I|'-'Il INTRODUCTION ."'.'3TI'L-'|T'f CRITICfiL THINKING EU"."-'-.F!'i' The mu ti 1. During which product life cycle alagodo salsa peak for most firms? Z are crucial to new product enemas ainna may help the product gain market acceptance. 3. Typically markets become saturated during the life cycle stage. 130nm- producta rrhow more through their product life cycles than others. 5 Dne- wayr to prolong- a product's rna‘li.|ril:.I 51399 is to: BL Firma aaittha market through an "industry Ehaknout" In the stage. View Swim-naryI *- eEchuk Link 3, References Stages Elf the Prljle,” FacehrJer | Chris RU... ...
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This note was uploaded on 02/19/2011 for the course MARKETING 301 taught by Professor Hopner during the Spring '11 term at George Mason.

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Hw oct 7 - Dontos Branding — Wndows Internet Explorer ’33" E http-E:to.mhhm.r'ncgraw-hil|.corn-hm.th'|—I File Edit 1ifieii'ir Favorites

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