hw sept 30 - W Methods for Segmenting Markets - Mozilla...

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Unformatted text preview: W Methods for Segmenting Markets - Mozilla Firefox file Edit Eiew History Bookmarks Iools Help 9 V C Q & http:_e'_a'ezto.mhhm.mcgraw—hillxomg'hmtpx ,0 MostVisited .' Getting Started .u Latest Headlines g Current Students— Ge... Google Groups |_. UFC 119 Live Stream 5; Program: Marketing, B... {3 Frederi: _ croxasZ - Outlook Web App X _ & Blackboard Learning System x % Methods for Segmentirrg Markets x 'I- I IVI=LHUU= I'Ul' JCHII'IBIILIIIH “Heine-La: score this quesflon r 1 -.-a|ue: . 100 points -:-'.-'I:'i1'.-'i:-.'i- Imkctlu-zTIoN ncrnn'r'v -3'!|'l'|C.-‘.L Tl lhKIiJ-l e‘.'.' the l'.E-l11'E t|1.-.1'.|1.a PRODUCT Gengraphi: Demographic Psychngraplril: Benefits Gendemngraphil: Continue * This company manufactures and markets clothing and accessories for outdoor winter sports. eEIIJok Links [2} 3 References =93 Methods for Segme... @I Methods for Segmenting Markets — Mozilla Firefox Eile Edit Eiew History Bookmarks. Iools flelp Q 7 c Q a httpu'feztomhhm.mcgraw-hill.com_e'hm.tpx .0 Most‘u'isited ’ Getting Started .. Latest Headlines {9 Current Students- Ge... Google Groups |_. UFC 119 Live Stream £9 Program: Marketing, B |_‘ croxasl - Outlook Web App x a Blackboard Learning System x % Methods for Segmentiag Markets x r? IUFCLIIUH: IUI JCEIEICIELIIFH lulfllflcl: at:ch tl‘is queeflon p 1%.. I'II—-I"' 1 -. alue: ' 100 points -:-'.-'I:I1'.-'I:-.'-i :ramct-u-mon : r|-.-'I'r {:RmmL THINKING eu The mu ti:: --:-'|::u ::--:« -:||.|E"E'. one. naus- aeel' -:.u::--'I'e-:teu:|. ‘f. The segment labeied Thinkers is based on; 2. Demographic segmentation is one way to seguenls. 1‘. firm would use segmentation to reach consumers based on thelr need to feel inciuded. {What type of segmentation method wouicl Involve Prlzm Clusters? 5. Before firms start thinking about segmentsI they need to determine their: Emitter a firm describes potential segments ofthe market' they need to evaiuate that segnent‘s: View Summary *- eEIIJIJk Links [2} 5 m I h I _ . I .l I. _I I . I E ‘9 in} it? ” E marketing 301 1'7"} i'v'iEthIIIdeIJrSEng... fl Documentl — Micro... a} New Balance - Multiple Markets - Mozilla Firefox Eile Edit Eiew Higtory Bookmarks. Iools Help 9 v C {3} fl http:y'y'ezto.mhhm.mcgraw—hill.comy'hm.tpx JO Most‘u'isited ’ Getting Started . Latest Headlines £9 Current Students- Ge... GoogleGroups _ UFC 119 Live Stream @ Program: _ croxasl - Outlook Welo App X g Blackboard Learning System X E New Balance - Multiple Markets X 1'- eooi'c tl'ia question i (.15.. 1 -.e|L.e: . 1i] i] p oi nts I"-."ER'-."!:'.".' !:‘-'T R'Z E'iJ ITIUN ."'.-2‘75'-."l'i'1' CHI-TRIAL THINKING E=J"-"'-'-"-i_:'l Review the ::.::I:'I'e-:'.e-:l ooo-Llo -:|I.=eet one. E:"l|:" than aria-aver the I'I'I|.-! tiole-s-‘io- se quest one. he ow 'F. Eleing"1he world's leading manufacturer of high performance Ah M Balm marina {ootwear“ represents: 2. The seven segments described address of consumers. 3. New Balance has chosen to reorganize fl'ie reoilnpeng.r by: 4.This type of shoe did no'lfi‘lwi'lhin New Eaianee's: 5. New Balance differentiates itself by primarilyr understanding: a Continue * New Balance adverlising message "endorsed by no one" emu-legs its strategy. -- eEiook Links [3} 5 References ' E ‘3 m (“J fl = E marketingEEiI ll 1'3") HewBalance-Multi... l: fiflocumenfl—hfisro... I w New Balance - Multiple Markets - Mozilla Fire-Fox file Edit Eiew Hi§tory flookmarks Iools flelp 9 V c 5} a http:y'y'ezto.mhhm.mcgraw—hill.comy’hm.tpx P Most‘u'isited ,' Getting Started .. Latest Headlines £9 Current Students- Ge... GoogleGroups _ UFC 119 Live Stream é Program: Mi |_l croxasl — Outlook Web App x a; Blackboard Learning System X a New Balance — Multiple Markets x {- score tl'ia queenon r ¢_+. 1 -.a|L.e: . 100 points CIR-'E E'u'l I'.I".I INT RI? E-U-DT | ill-l T! 'c'lT '1" CRETICAL TH IHKIHG E U -'-.l't'1’ The run ti::I|e--:-'|::I ::.e cure-5'. one. name oeer I:.-::--'I'e-:te-:l. -:II-::-r'r'-.:--.::r.i-::-n u | L: 1. New Balance segmentation strategy would be considered a strategy. IL New Balanggrn segnents are based on demographlc and A. I He 3. if New Balance solely distinguished between young and middle 6 I] Hm aged, they would organize consumers by: L ILA seg'nentwould be considered su bstantia! if itwas El enough to generate sufficient profits. 5. One of New Halance's salient attributes is: 5. New Balance advertising message "endorsed by no one" conveys its strategy. View Summary * eEIeek Links [3} 1': References Done I H I _ . I .l I. _- I . ' E ‘3 5"} fl? » a marketing 301 1‘?) 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hw sept 30 - W Methods for Segmenting Markets - Mozilla...

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