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M19Observation - c Perceived power d Model’s similarity...

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Module 19: LEARNING BY OBSERVATION INTRODUCTION I. Mirror neurons a. Active when an animal performs an action b. Also active when an animal sees another animal perform the action c. May be basis for observational learning GALEF & WHITE’S STUDIES I. Galef and White (1977)—observational learning of food preferences in rats II. Determinants of Imitation a. Social status of the model b. Perception of model’s warmth or friendliness
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Unformatted text preview: c. Perceived power d. Model’s similarity APPLICATIONS OF OBSERVATIONAL LEARNING I. Positive observational learning a. Bandura’s work with snake phobias b. Klesges, Malott & Ugland (1984) i.Treated woman and child who feared dentists ii.Mother’s behaviors as model for child II. Television and observational learning a. Imitation b. Desensitization c. Easily copied behaviors?...
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