Week 12 - Ressurecting the Market

Week 12 - Ressurecting the Market - Whatisgame heldtheworld...

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What is game  held the world  record (until  2009) for most  units ever sold?
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Super Mario 
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S u r v e y    o f  D i g i t a l     G a m e s
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Resurrecting the Market In the aftermath of the Arcade and Console crash Video Games seen as a passing fad Companies had suffered heavy losses Many retailers were concerned about carrying new systems. The crash was only in North America Japanese market was flourishing Nintendo released first gaming console during this time.
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Famicom Designed by Masayuki Uemura Sold solar cells to Nintendo for light gun games Meet and eventually hired by Gunpai R&D department was split up into teams, Focused on hardware Uemura and his team would be the ones to design the Famicom
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Famicom 1993 – Japan Release Used almost the same processor as Atari VCS Atari: MOS Tech 6507 Famicom: MOS Tech 6502 Set a new standard business model for home consoles Specs CPU MOS Tech 6502 Ricoh 1.79 MHz Memory 2KB RAM Expandable by the cartridges Display Second processor for graphics 5.37MHz for NTSC version Composite video output 256 X 224 25 colors on screen at once Could “de-emphasize” colors to make them darker Audio Five sound channels
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Crossing the Sea With the Famicom becoming a strong success, Nintendo starts looking at the North American market 1983 Nintendo approached Atari, Still held a large share of the digital game market Nintendo ready to sell Atari rights to distribute the NES everywhere outside Japan. Planned to sign the agreement in June the same year Atari saw that Coleco demonstrated a (unlawful) prototype of Donkey Kong for their home computer Adam Atari refused to sign the deal Assumed that Nintendo was also dealing with Coleco. Nintendo decides to distribute the system itself.
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Crossing the Sea Great Risks – Huge financial risk No distribution deal Great Rewards No competition Challenges – Market still flooded with poor games – Video games devalued by up to 90% – Retailers adverse to selling video games
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Nintendo had to figure out how to market a video game consol as something else The Famicom becomes the NES Front load design and new case make it look more like a VCR Sold as a “Entertainment System” or toy Managed to persuade one retailer to release it as a test in New York Release to New York retailer 1985 Within 10 years the NES sold 30 million copies in the US Approximately 90% of the 8-bit market. Released in Europe1986.
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Week 12 - Ressurecting the Market - Whatisgame heldtheworld...

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