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Unformatted text preview: some careful thought, I realized that the ratio of syrup to espresso must be off. I decided to add an extra pump of Pumpkin Spice syrup and also a tiny bit of Chai powder. After making the drink and tasting it, I no longer tasted the “dirty dishwater” the customer had described. As a result of my experimenting with the drink, the whole team uses the same method I did to make a Pumpkin Spice Latte. We have no longer had any complaints about the Pumpkin Spice Latte. I believe that the research or experimentation that I did could have been closely related to survey research, because I did ask the customer questions about the drink and used her responses to improve the drink for future customers. If I were given the opportunity to do it all over again, I would have still taken the same approach as I had done before. I would ask pointed questions to the customer and from there work on resolving the problem....
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- Winter '10
- Ratio, Pumpkin Spice Latte, Desra Mack