Erica Sturdavant_Testing a Theory

Erica Sturdavant_Testing a Theory - some careful thought, I...

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Running head: TESTING A THEORY 1 Testing a Theory Erica Sturdavant PSY 201 October 31, 2010 Desra Mack
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TESTING A THEORY 2 Testing a Theory I am not entirely sure if this would be considered testing a theory or not. I work at a coffee house that serves espresso and each month we try to serve a flavor of the month espresso. This month the flavor is a Pumpkin Spice Latte. I had a customer come in the store the other day and order the flavor of the month drink. She came to me a short time later and stated that her latte tasted like dirty dish water. Wanting to please the customer I offered to remake the drink, and at no charge add another shot of espresso. She agreed to this offer. After remaking her drink she stated that the drink was just “ok”. I was very concerned with this so I decided to try and figure out what was wrong with the espresso. I made a drink just like she had ordered and tasted it for myself, it was horrible! After
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Unformatted text preview: some careful thought, I realized that the ratio of syrup to espresso must be off. I decided to add an extra pump of Pumpkin Spice syrup and also a tiny bit of Chai powder. After making the drink and tasting it, I no longer tasted the dirty dishwater the customer had described. As a result of my experimenting with the drink, the whole team uses the same method I did to make a Pumpkin Spice Latte. We have no longer had any complaints about the Pumpkin Spice Latte. I believe that the research or experimentation that I did could have been closely related to survey research, because I did ask the customer questions about the drink and used her responses to improve the drink for future customers. If I were given the opportunity to do it all over again, I would have still taken the same approach as I had done before. I would ask pointed questions to the customer and from there work on resolving the problem....
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This note was uploaded on 02/17/2011 for the course HUM 111 taught by Professor Victoriawhite during the Winter '10 term at University of Phoenix.

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Erica Sturdavant_Testing a Theory - some careful thought, I...

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