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Lashundra Jones_SS310_ Unit 3 Assignment

Lashundra Jones_SS310_ Unit 3 Assignment - Consumer ism in...

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Consumerism in America Consumerism in America Lashundra Jones SS310-12 Kaplan University Professor Fournier May 29, 2010
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Consumerism in America What is consumerism? The Webster Dictionary defines it as 1) the promotion of the consumer's interests and 2) the theory that an increasing consumption of goods is economically desirable; also: a preoccupation with and an inclination toward the buying of consumer goods. Consumerism has been a strong driving force and has triumphed in the consumer society of the United States as can b seen on the high levels of consumption all along its history as a nation up to the present time” (Willis, 2010). For this paper I went out to the local shopping center and observed the spending habits of several individuals. No two are alike but many are alike more than they think. I live in a predominantly black community so in order for me to really see what the people were buying I had to visit other stores outside my community. But first I will start with my local store and people. In the Wal-Mart that is down the street from me I noticed many shopping habits. From the people who just brought enough for tonight’s dinner to the shopper buying groceries for the month. I observed many older shoppers getting their prescription filled or refilled and buying vitamins; while the younger shopper would hover around the electronic aisles. As I walked down the aisles to observe what customers were putting in their buggies, I notice that on many items people refused to buy the generic brand. Price also played a role on how many and what kind of item was picked up. Items such as snack cakes bleach, washing powder and many others. I also noticed that far more women go shopping than men. When I did see a man they were either head to electronics, to buy cleaning supplies or to buy fresh fruit. But women had the kids with them so they would either b shopping for kid’s clothes or food for the
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best value. As far as check out many customers paid with cash or credit card. There were few
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