Marketing Quiz Ch 8

Marketing Quiz Ch 8 - Question 1 1. Shelly, the manager of...

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Question 1 1. Shelly, the manager of a large grocery store, was concerned. She had received complaints from several customers who said they had been treated rudely by clerks at the store. In order to determine whether or not her clerks were indeed rude, Shelly hired a team of marketing researchers. The researchers posed as customers shopping in the store, but were actually taking notes and recording the actions of the store clerks. Later, Shelly reviewed those notes. The research notes Shelly reviewed were a form of __________ data. Answer Secondary Developmental Observational National Comprehension 1 points Question 2 1. GI Designs, a copper furniture manufacturer, increased the price on copper table tops by 20 percent for three months to see what the effect would be on the sales of these tops. The price increase is the __________ in this three-month experiment. Answer Forgotten characteristic Dependent variable Independent variable Decision task Hypothesis 1 points Question 3 1.
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Before opening six Torrid plus-size-only retail stores that cater to women aged 15-30, a great deal of information was gathered to determine what types of items should be carried, the image of the store, its advertising, etc. Which of the following is an example of an open-ended question that might have been asked? Answer Do you wear a size 14 or larger dress? How old are you? Would you shop at a store that only sold plus-size clothing? What is your self-image? Do you think the stores should use bright- or subtle-colored fixtures? 1 points Question 4 1. According to research conducted by Canadian cultural anthropologists, Canadians place a high importance on personal relationships. This leads them to be extremely reluctant to buy through an impersonal medium like a telephone. For an insurance company that was hoping to sell insurance through telemarketers, this research would be an example of Answer An objective External secondary data An assumption Internal data A dependent variable 1 points Question 5 1. What kind of question is the following? "Place an X in the space that describes your feelings about this test". Easy __ __ __ __ __ Difficult Fair __ __ __ __ __ Unfair Answer
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Likert scale Semantic differential scale Dichotomous question Open-ended question Sensitivity analysis question 1 points Question 6 1. When Marine Midland Bank sent market researchers with surveys door-to-door in the
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Marketing Quiz Ch 8 - Question 1 1. Shelly, the manager of...

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