S03 - Overview

S03 - Overview - 4/27 Group Presentation Paper is due one...

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Some Announcements Please email me if you plan to visit my office hour Class schedule is shifted by one week due to the canceled session Date Topic Chapters Assignments Memo 1/19 Introduction to the Course 1/26 Class cancelled 2/2 The Role of Marketing 1 2/9 Marketing Research 3,8 2/16 Buyer Behavior 5,6 Assignment 1 due 2/23 Marketing Strategy 2 Form Group/Proposal for project 3/2 Marketing Plan 9 Assignment 2 due 3/9 Midterm Exam 1,2,3,5,6,8,9 3/16 Spring Break 3/23 Product 10,11 3/30 Branding 11,12 Assignment 3 due 4/6 Channels 15,16,17 Progress report 1 4/13 Promotion 18,19,20 Assignment 4 due 4/20 Pricing/Global Marketing 13,14,7,22 Progress report 2
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Unformatted text preview: 4/27 Group Presentation Paper is due one week later 5/11 Final Exam 7, 10-20, 22 8pm - 11pm Next Class Read Ch 5 & Ch 6 Submit Assignment 1 Geek Squad case at the end of Ch 3 Please refer to format requirement specified in the syllabus I will accept only electronically submitted work! Please use Blackboard Do not email your assignment Class Overview Marketing Research Marketing Research and Its Role 5 steps of marketing research Team Exercise Marketing Environment Overview Environmental Forces Video Case...
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S03 - Overview - 4/27 Group Presentation Paper is due one...

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