APPLE PAY CASE STUDY.docx - Dennaya Nadhifa Eugenia Fiona...

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Dennaya Nadhifa 904-786-332 Eugenia Fiona Susianto 105-188-765 Marchella 205-182-640 APPLE PAY CASE STUDY 1. What is the value added of Apple Pay for consumers?
2. Why did banks and payment systems agree to partner with Apple? What do they want? What do they fear?

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