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210 - Week3 assignment 1 Chen Hecheng The balanced...

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Week3 assignment Chen Hecheng 1 The balanced scorecard is a strategic performance management tool. “The Balanced Scorecard – Measures that Drive Performance” was first published in the Harvard Business Review in 1992. It was written by Robert Kaplan and David Norton. The Balanced Scorecard method makes them very famous and they published “The Balanced Scorecard: Translating Strategy into Action” in 1996. According to the Balanced Scorecard Method: Clarifying and communicating vision and strategy into action: The Balanced Scorecard Framework written by Robert Kaplan and David Norton, The Balanced Scorecard method of Kaplan and Norton is a strategic approach, and performance management system, that enables organizations to translate a company’s vision and strategy into implementation, working from 4 perspectives: 1. Financial perspective 2. Customer perspective 3. Business process perspective 4. Learning and growth perspective The Balanced Scorecard has a lot of benefits. The method can be used widely in
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