exam 1 - 1. If a baseball owner builds a new stadium with...

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1. If a baseball owner builds a new stadium with the attitude: "If we build a new stadium, more fans will come to the games," this is an example of the marketing orientation. True False 2. Which of the following is a component of a marketing plan? a. Expected results b. Resources needed c. Specific objectives d. All of the above 3. What type of strategy attempts to maintain the firm's competitive advantage in a specific product-market? a. Corporate b. Business c. Tactical d. None of the above 4. Which of the following is a major focus of European firms in terms of their ethical interests? a. Purchasing b. Proprietary information c. Product safety d. None of the above 5. Countries that are based on common law spell out their legal rules explicitly. True False 6.
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A trading company frequently engages in both importing and exporting activities. True False 7. If a research instrument is reliable, it is also valid. True
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exam 1 - 1. If a baseball owner builds a new stadium with...

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