Industry_Analysis_Ex - Industry Analysis Snack and Nonalcoholic Beverage Bars(722213 Coffee Shops(7222135 MGT 6367 Marketing Management Section 1QA

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Unformatted text preview: Industry Analysis Snack and Nonalcoholic Beverage Bars (722213) Coffee Shops (7222135) MGT 6367 Marketing Management Section 1QA Spring 2005 Professor Bert Williams Snack and Nonalcoholic Beverage Bars MGT 6367 Industry Analysis Team Beverage 1 Executive Summary This paper presents an analysis of the gourmet coffee shop industry. Coffee is an important global commodity and the specialty coffee industry has developed into a multi-billion dollar business in the United States. Important trends in consumer behavior are identified and discussed and key market segments are described. An analysis of the overall market is presented and along with key success factors for competing successfully in the industry. The major competitors in the specialty coffee industry are listed along with an overview of the competitive environment and recent competitive strategic factors and trends. External factors, including environmental, political, health, and legal conditions are noted. Finally, current opportunities in the industry are identified along with potential strategies to exploit those opportunities. Page 2 Snack and Nonalcoholic Beverage Bars MGT 6367 Industry Analysis Team Beverage 2 Table of Contents 1 Executive Summary ........................................................................................................ 2 2 Table of Contents ............................................................................................................ 3 3 Industry Background ....................................................................................................... 4 3.1 Industry Snapshot .................................................................................................... 4 3.2 Coffee Production History ....................................................................................... 4 3.3 Coffee Categories .................................................................................................... 5 4 Customer Analysis ......................................................................................................... 5 4.1 Historical Customer Trends ..................................................................................... 5 4.2 Current Key Market Segments ................................................................................. 7 5 Market Analysis ............................................................................................................... 9 5.1 Market Definition ...................................................................................................... 9 5.2 Demand Trends ..................................................................................................... 10 5.3 Product Life Cycle of Coffeehouses ...................................................................... 11 5.4 Key Success Factors ............................................................................................. 11 6 Competitive Environment ..................................................................................................
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This note was uploaded on 02/20/2011 for the course MANA 6370 taught by Professor May during the Spring '10 term at University of Arkansas for Medical Sciences.

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Industry_Analysis_Ex - Industry Analysis Snack and Nonalcoholic Beverage Bars(722213 Coffee Shops(7222135 MGT 6367 Marketing Management Section 1QA

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