ciscokoreaday2am - SalesStrategies Kore a Presentedby...

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    Sales Strategies Dale D. Fodness, Ph.D. Presented to Presented by Kore a
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    Program – Day 2  08:00 Cisco Internal  10:00 Case Debrief  11:00 Leveraging the Internet  12:00 Lunch  13:00 Cisco Internal  15:00 Strategy Design/Implementation  16:30 Shared Learning Points
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    Program Objectives  (Outcomes) Apply cutting-edge knowledge and skills  to enable you to plan and execute  successful marketing and sales  strategies. Understand value and how it impacts  customer attraction and retention. Determine appropriate balance of  technology and philosophy when  managing customer relationships.
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    Program Agenda Market Strategy Sales Strategies Leveraging the Internet in B2B  Practical Strategy Implementation  Issues
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    Leveraging the Internet The Internet provides a powerful platform for  conveying information, conducting  transactions, delivering innovative services  and building close customer relationships.  Upon completing this module, you will  understand Key e-trends impacting marketing strategy e-Business models & tools available to marketers
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    Leveraging  the Internet Business  available to  marketers Key trends  impacting  marketing  strategy B2B  Sales in the  Internet Era
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    Crucial question: what role does the  Internet assume in the firm’s overall  marketing strategy? The Internet is an instrument for  accomplishing marketing goals: the  need for sound marketing strategy  remains.
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    Internet’s Strategic Role The use of the Internet is just like any  other element that the B2B marketer  uses to accomplish objectives: it must  be focused, based on carefully  considered objectives and directed at  specific market segments.
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  Online: What Stays the  Same? Who are our customers? What is the competition doing? What are the channel dynamics? What marketing mix strategies are the  most effective? Are our business models realistic?
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ciscokoreaday2am - SalesStrategies Kore a Presentedby...

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