ADV_225_Fall_2010_Sec_001 - ADV 225: Writing for Public...

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ADV 225: Writing for Public Relations Section 001 Fall 2010 Wednesdays 3 to 5:50 p.m. Classroom: 008 Urban Planning and Landscape Architecture Building Instructor: Andrew Corner, M.A., APR 330 Communication Arts and Sciences Building Phone: 355-5084 Cell: 517-896-8995 E-mail: or Office Hours: Tuesdays 2:30 to 4 p.m., Wednesdays 1 to 2:30 p.m. and immediately after class; other times by appointment. Course Description This class is an introductory public relations skills course that will introduce students to the theory and practice of preparing typical written business communications, with a special emphasis on work products expected of professional communicators. Course Goals 1. To gain a thorough understanding of relevant written communication formats and styles. 2. To gain a thorough understanding of Associated Press Style. 3. To demonstrate research, interviewing and data collection techniques appropriate to developing various written work products. 4. To produce a variety of written communications that are clear, brief, appropriate for the specified audience(s) and reflective of various style principles. Course Objectives To write clearly and concisely using correct grammar, spelling and punctuation. To become thoroughly familiar with the Associated Press style of writing. To use basic information to write specific public relations materials. To know how to find and use reliable sources of information. To understand the journalistic concepts of attribution and active voice. To understand cultural, social and organizational forces which affect message construction and application. General Course Expectations This class is an introductory skills class. It will introduce you to general expectations and typical operating philosophies of employers in the communications industry. Your job as a student is to prepare for a job in the workplace; class expectations, then, will emulate those typical of your future employers. They include: 1. Come to class and be on time. If you miss a graded assignment because you are late or absent, you won’t get a second chance. Attendance during lectures is mandatory. 2.
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ADV_225_Fall_2010_Sec_001 - ADV 225: Writing for Public...

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