This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Trucking to greater heights VOLVO Malaysia's heavy duty t rucks make their way into the relatively untapped market of East Malaysia. SINCE ITS INCEPTION IN Malaysia in 1969, Volvo Malaysia Sdn Bhd continues to vigorously chart new strategies to maintain its market leadership in the country through the introduction of quality multi- brand trucks. In efforts to soar to greater heights, the company is banking not only on the fact that multi- brand trucks offer an excellent return on investment to its customers, but also on the strong global reputation of Volvo, which is renowned for its core values in quality, safety and environmental care. Among the most notable strategies implemented recently by Volvo Malaysia is the consolidation of its position in Sabah with the appointment of Dai Lieng Machinery Sdn Bhd as its first ever private dealer in the country (see accompanying story) on Nov 15 last year. This was aggressively followed by the introduction of the new UD Trucks brand identity and launching of new UD Trucks three weeks later by its exclusive Malaysian distributor, Tan Chong Industrial Equipment Sdn Bhd, a wholly owned subsidiary of the Tan Chong Group. Volvo Malaysia is part of Sweden's Volvo Group. The Volvo Group is the world's leading provider of commercial transportation solutions, and one of the largest manufacturers of t rucks, buses and construction equipment, occupying a leading position in marine and industrial engines as well as aircraft and aerospace components. Additionally, Volvo Group also provides total solutions for financing and service, and has production sites in 18 countries, with its products sold to more than 180 markets. The t ruck brands in the Volvo Group are Volvo, Renault, UD and MACK, which is available in the United States. As a market leader in the heavy duty truck segment (over 16 tonnes), Volvo Malaysia commands about 31% of the market share for its combined multi-brands as at the end of November 2010. I t has held the title of market leader in the heavy prime mover segment for new t rucks for the past seven consecutive years. For the period Jan-Nov 2010, the company held a combined market share of 38.3% for all brands in the new prime mover segment (over 36 tonnes). During the same period, Volvo Trucks recorded an overall market share of 21.6% in the prime mover category as against 21.3% for the entire 2009. In an interview with Malaysian Business, Volvo Malaysia managing director Eric Leblanc says the Malaysian trucks industry is highly competitive and its prospects remain bright after a sharp decline in demand in 2009....
View Full Document
This document was uploaded on 02/20/2011.
- Spring '11