Lecture3StudyingMediaEffects2

Lecture3StudyingMediaEffects2 - WaysofKnowing...

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Ways of Knowing Common sense or folk wisdom Senses and experiences Authority Science
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Common Sense or Folk Wisdom Something is  true  because it is “self evident” or it is widely known. Folk wisdom is loaded with " truth ” and  considered  accepted knowledge .” i.e. apple a day keeps doctor away… actually has some scientific basis However,  some are NOT valid
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Senses and Experiences Learning from personal experiences and  their own observations. Empiricism  ( evidence  that you can base  your opinions on)  casual and unsystematic Could reach a conclusion that is solidly  wrong . It may be  valid  just for oneself. One’s impression might be just be wrong.
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Authority/Experts Relying on experts. .. Truth is established though a trusted source like  religion, gov’t., experts… Authority can clarify controversy
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Lecture3StudyingMediaEffects2 - WaysofKnowing...

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