Lecture4Studying Media Effects3_CT

Lecture4Studying Media Effects3_CT -...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Doing Social Scientific Research  Important terms Theory Hypothesis Variable Independent variable Dependent variable
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Theory and Hypothesis  Theory Systematic explanations and predictions of  phenomena. A set of  generalizations  that explain observable  phenomena by posing some relationships among  variables. Hypothesis specific  statement or proposal that can be  tested by means of gathering empirical evidence. Specific prediction about what will happen in a  specific situation if the overall theory is true. Abstract vs. applied
Background image of page 2
Theory and Hypothesis  example Theory People imitate what they see other people do. Human learning by imitation/observation Hypothesis 1 Children who are shown Superman cartoons in  their school will hit other children more often on  the playground that day than children who watch  Sesame Street. Hypothesis 2 Adults who usually watch action adventure  programs will be more likely to commit crimes  involving violence than those who usually watch  situation comedies.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/20/2011 for the course COMM 102 taught by Professor Bushman during the Spring '08 term at University of Michigan.

Page1 / 13

Lecture4Studying Media Effects3_CT -...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online