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Unformatted text preview: connections) When one concept is activated, it spreads to related concepts (more accessible to memory) Variables that enhance/reduce priming effects: Intentional/accidental acts (perceived meaning) enhance priming if intentional, reduce if accidental Perceived justifiability enhanced if justified, reduced if unjust Character identification enhance if relatable, reduce if unknown Perceived reality enhanced if it feels real, reduced if it feels fictional Memories of prior experiences enhance if memory is triggered, reduced if not. Chapter 5-focus on aggression example...
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This note was uploaded on 02/20/2011 for the course COMM 102 taught by Professor Bushman during the Spring '08 term at University of Michigan.
- Spring '08