This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: determine him and would trust him with an endorsement. The way these percentages are figured out, are with the use of the Davie-Brown Index. This is a survey is compiled by researchers to help determine the awareness of public figures to country. The figures are ranked monthly using traits like awareness, appeal, and trust. In 2009, the number one public figure is Adrian Peterson of the Minnesota Vikings. Having public figures and athletes for marketing is a great idea for promoting your product or service. There are many rewards but there also could be some risks. Having a positive figure gives the community someone to look up to and trust. The person will bring a good vibe towards the company. Once the figure does something unethical, the figure could hurt the companies appearance. Deciding on candidates for marketing can be very risky....
View Full Document
- Spring '11
- Catcher, Minnesota Vikings, Brett Favre, 2009 Major League Baseball season, Joe Mauer