Nike Inc - I n ternational Business 2/09/2010 Nike Inc. is...

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International Business 2/09/2010 Nike Inc. is a very well known brand in practically all countries of the world. They’re simple “Swoosh” logo gives their company a symbol that every culture can comprehend. Nike is a worldwide country whose headquarters is located in the state of Oregon. The company generates profit in a various amount of ways. Their three main products are athletic shoes, apparel, and sports equipment. Their products are sold to over 160 countries. The CEO & President of Nike is Mark Parker. Through his eyes, the company is a very complex place. Mark Parker has a very strenuous job maintaining the whole company of Nike. He is helped out by Chairman & Cofounder Phillip Knight Since Nike is such a large company that distributes their products worldwide, many different issues arise. The main one being the cultural barriers endured while promoting their product. Marketing is a big factor in business and no single advertisement can be suitable worldwide. This is because different cultures view things differently from one another. The company’s slogan and logo are very simple
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This note was uploaded on 02/20/2011 for the course BUAD 321 taught by Professor Montey during the Spring '11 term at Millersville.

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Nike Inc - I n ternational Business 2/09/2010 Nike Inc. is...

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