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Unformatted text preview: be used to keep a demographic record of customers. This allows the company to target their customers better. The company can also use this information to find out which groups of people aren’t using their product. Another way databases can help out businesses is that they can keep track of contact information. The use of contact information can be used to distribute coupons, discounts, or other special advertisement right to their customers. Relational databases match common characteristics within datasets. They help organize data and make them easier for people to understand. They use primary keys to connect the different datasheets. They can be used to help out businesses by tying together information. They can also be used to keep track of consumers....
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- Spring '11
- store valuable information, useful data. Databases