Carter Racing
A)
What are the factors in the Race decision?
What are the corresponding weights in
your decision?
Background:
John and Fred Carter are bothers and partners and they own a racing team call Carter Racing.
They want to participate in an important race; The Pocono’s Race,
with the goal of making a
name for themselves.
However, they are not sure if they should enter the race since the team’s
car engine had consistently failed in the past.
Moreover, if something is to happen, there are
more risk involved than just losing the race.
They have sponsorship that they could potentially
loose in the event of a failure.
The factor to considers are as follows:
Pros
It been a successful season so far.
If the team wins, they can make a big profit and race in major events.
In previous 12 races, the team has finished on the top five (80%) – 4 times which were 1
st
place.
They already have the sponsorship from Goodstone tire for $40,000.
If they finish on the
