PR_ch8 - Chapter 8 "Planning: The Strategies of Public...

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Chapter 8 “Planning: The Strategies of Public Relations”
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Different Kinds of PR Plans To attain their organization’s PR plans, practitioners devise different types of plans 3 basic categories: Ad Hoc Plans Standing Plans Contingency Plans Remember successful PR is built upon 2 way communication and upon organization’s willingness to change when necessary and should all be values-driven
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Ad Hoc Plans Plan created to end the misperceptions surrounding your museum will target a temporary (we hope) situation In Latin means “for this purpose only” Example is you and friends making plans for party
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Standing Plans Ongoing and long-term Museum probably would devise standing plan to maintain positive relationship with Hispanic residents once ad hoc plan had succeeded Weekly newsletter Danger is they sometimes stand too long and can become divorced from original values-driven goal
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Contingency Plans Used for “what if” scenarios Through good scanning and monitoring, organizations often spot issue that may require actions if they suddenly gather strength If any such issue has potential to become powerful, organization prepares contingency plan Crisis communication plan Code Maroon
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This note was uploaded on 04/04/2008 for the course AGCJ 306 taught by Professor Dunsford during the Spring '08 term at Texas A&M.

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PR_ch8 - Chapter 8 "Planning: The Strategies of Public...

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