The Media - TheMedia 18:57...

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The Media 18:57 Internet makes it easier to contribute to campaigns Media can serve as propaganda as well Important in America that we have a “free” media Mass Media: Means of communication that are technologically capable of reaching most  people and economically affordable to most Most of our knowledge of politics comes from the media Laws and understandings in the United States give the media substantial  freedom o Gov can influence media, but cant really censor it There is a long tradition of private media ownership in United States Media conglomerate- CNN being owned by Time Warner Newspapers: Still exist but have moved to an online format today to expand number of  readers. First began as a means of communication for Political Parties o Published weekly But 1833,      New York Sun      daily began printing with the development of the       penny press. o Now papers focused more on local news o Many of them were sensationalist “if it bleeds it leads” (EX: national inquirer) o Human-interest story(stories appealing to broad population)
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E.g. Cancer patient cured o Papers still strongly tied to parties After the Civil War more independent newspapers begin to emerge o “Yellow Journalism” William Randolph Hurst did a LOT of this  LIES Today newspapers are still and important aspect of the media o 10,000 newspapers and 12,000 periodicals  o We have seen a decline in the number of independent newspapers Mergers have led to one or two papers serving a metropolitan area Radio: The first radio stations were established in 1920s o News radio agencies established in the 1930s People relied strongly on radio to get information Presidents have used radios to communicate with the public. o Calvin Coolidge o Franklin Roosevelt “Fireside Chats” o Ronald Reagan  o Bill Clinton and George W. Bush have given weekly radio addresses While radio does have a strong local orientation, it still has national effects. o National Talk Radio
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o Rush Limbaugh Show o Air America Television First Television station went on air in 1939 Popularity of TV grew slowy o 1960- 90% of households had a tv o Today- 99% of households have a tv Dwight D. Eisenhower was the first to use tv to communicate with voters o JFK noted as elevating TV to get elected Looked better on tv than Nixon in election People vote based on how candidates look TV is the primary source of news for Americans But there has been a decline in Americans watching the big three networks o 1961-94%; 2002 29% Contemporary Americans consider TV their most credible source of news…. Accuracy in media- news stories are often inaccurate
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This note was uploaded on 02/21/2011 for the course GOV 310L taught by Professor Kieth during the Spring '07 term at University of Texas at Austin.

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The Media - TheMedia 18:57...

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