305 110110advertising - advertising 305 Advertising and...

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Unformatted text preview: advertising 305 Advertising and Society Reading -- Kellner, Advertising and Consumer Culture 11/10 Second test - 1 p.m. in the UTC classroom Remember, studying the powerpoint slides is a good start, but: At least one question on every reading, more on textbook At least one question on each lecture, some NOT on slides At least one question on each film Key Questions Why are most media now supported by advertising? What is the impact of advertising on media content? Does advertising really work to convince people? What are the impacts of advertising on society? How Advertising Works Common characteristics of advertising Repetition Style hyperbole, fantastic claims Ubiquity to catch consumers attention Grabbing your attention Novelty, sensationalism, shock value Imagining & constructing audience Ex. Univision constructing pan-Latino audience to find advertisers Advertising Advertising Advertising Advertising Advertising Appeals sex, affiliation, nurture, guidance, aggression, dominance, achievement, prominence, attention, autonomy, escape, safety, aesthetic sensations, satisfy curiosity, physiological needs Product Placement Embedded marketing of products as part of content of film or television shows Advertising investment 19.6 3.8 Politics of Advertising: Aspiration...
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305 110110advertising - advertising 305 Advertising and...

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