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305_tv_lecture_-_intro_to_tv_no_pics

305_tv_lecture_-_intro_to_tv_no_pics - WhatisTV BillMoyers...

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What is TV?
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  “TV is the campfire around which our  nation-tribe sits to weave and re-weave  our traditions and tales.” Bill Moyers
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“Watching TV is a full-time job.” - Colin Tait
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Campfire… The place where we  have typically told our  stories to one  another… Something ancient      and human 
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Nation-Tribe TV contains national  and ritualistic features Re-watching at  certain times Annual or weekly Local 
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Weave and Re-Weave Stories evolve over  time Genres (like last  lecture) change to  better reflect different  attitudes
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Full-time job Estimated that the  average American  home has  at least  two  (traditionally defined)  tv sets The average  American watches  nearly 40 hours of TV  a week Undergrad degree “a  vacation from TV”
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TV as Delivery System ‘programming’ (news & information,  entertainment, ads) delivered to viewers viewers delivered to sponsors A Domestic Medium home appliance local/regional/national ideology A Commercial Medium broadcast TV  =>  advertising driven cable via combin. of advertising, subscription
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Spiegel, Installing the TV Set Sequel to the end of Hollywood lecture The rapid success of TV led to massive  changes in society Led to decline of Hollywood and rapid  adoption of TV by families 
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