Chapter4motivation - MotivationandValues 17:06...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Motivation and Values 17:06 Needs, Motivation, Involvement Interactive ad- tip ex campaign The motivation process Motivation refers to the process that leads people to behave as they do. Needs can  be utilitarian(practical benefit) or hedonic o Creates a state of tension that drives attempt to reduce or eliminate the  need. Desired end state is the goal  Degree of arousal is drive Personal and cultural factors combine to create a want- one manifestation of a  need Motivation is described in terms of strength and direction of the need we may  have o Is it a strong need? Trying to gain or avoid something? Important Concepts o Motivational strength Motivated to resolve need that’s been aroused but the question is how  motivated are you. o Drive Theory Such that biological needs produce unpleasant states of arousal (eg  hunger) o Expectancy Theory: behavior is pulled by expectations of achieving 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Chapter4motivation - MotivationandValues 17:06...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online