CultureJournal2 - Hetrick 1 Sam Hetrick January 27, 2011...

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Hetrick 1 Sam Hetrick January 27, 2011 MAS-314 Lydia French Cultural Readership Journal II: Critical Viewing and Public Space I. Viewing Narrative Let’s pretend that I start my MacBook up, connect to the internet, then proceed to check my Facebook. Typically we don’t notice them on the right side of the page, but there are advertisements directly targeted to the you, based on your likes, interests, and music/movie choices. It’s crazy to think about how hard marketers work on these ads for consumers, because in reality, society has, for the most part, chosen to look past them. They are more of an annoyance, rather than a way to inform us of new exciting things to spend money on. Another example is YouTube. For the longest time when YouTube was fairly new, no ads played before videos. You simply clicked on a video, and it played. Fast forward yourself back to present day. If you try to go to YouTube and think you will get to see the video as soon as you click it, you are usually wrong. 15-30 second ads like to play before the actual content wanted to see, and I always hit the mute button on my computer, simply because I don’t want to listen to the bull shit. There is no way to exit
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This note was uploaded on 02/21/2011 for the course MAS 314 taught by Professor Straubhaur during the Spring '11 term at University of Texas at Austin.

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CultureJournal2 - Hetrick 1 Sam Hetrick January 27, 2011...

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