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Unformatted text preview: Hamilton Consulting Page 1 Memo To: Myra Reid, VP Production From: Steven C. Hamilton II Date: 07:22:17 Re: Sales Forecasts Sales Forecast As you know, in the coming months we must make some very important decisions regarding our marketing and advertising. I have spent the past three weeks gathering and analyzing the data necessary to make these decisions. As a market analyst, I have made decisions to increase the advertising budget. Blues, Inc has always strived to be the industry leader in the $40 billion denim world. We are against a tight competition in jockeying for market share. We have determined that there are some much needed requirements to change the annual advertising budget. Week One The budget was $169 million. The market share was 6%. This ensured that the company had a future and held onto a profit margin. Week Two The goal this week was to study the changes in the market size and determine a sales forecast. We needed to study everything from a k-period for an average model; we also had to know the average...
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- Spring '08
- Marketing, C. Hamilton, Hamilton Consulting