Broadcast and Cable Television

Broadcast and Cable Television - Nathan Andrews 24 July...

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Nathan Andrews 24 July 2010 CMC210 Cable and Broadcast Television Cable and broadcast television are two unique formats that share similar lineages, yet are fierce competitors. The "Big Three" networks, ABC, CBS and NBC are national broadcast television, freely available over-the-air with proper receivers. Broadcast television has a vastly larger market share compared to cable television, but is broadly available in order to serve public interests such as news and weather, alongside providing important updates regarding emergency situations. The FCC (Federal Communications Commission) also broadly regulates and censors content across the broadcast networks to ensure age appropriate content and situations. While broadcast television is more widely regulated, it does enjoy competitive advantages against cable television networks in the form of powerful advertising contracts and larger coverage/viewership. The traditional battle between broadcast and cable television is radically changing in the modern age of corporate media holdings. ABC, NBC and CBS once feared extinction at the hands of well-funded cable competitors; now, they share many advantages because of their parent corporations. The Disney Corporation wanted to not only control powerhouse ESPN with its' 1984 purchase of a controlling stake
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Broadcast and Cable Television - Nathan Andrews 24 July...

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