Buddy's Moving System - Buddys Moving System Breaking Into...

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Buddy’s Moving System Breaking Into a New Market By:
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Buddy’s Moving System’s Mission Statement Business Mission- Buddy’s Moving System is in the business of moving corporate executives furniture to a new home by truck. Marketing Objective- To grow at a 15% increase each year for ten years. Situation Analysis Strengths- F inancially secure, highly skilled workers, excellent customer satisfaction, high quality service, repeat customers. Weaknesses- High competition, ease of entry for other companies, not enough trucks to handle all customers. Opportunities- Many customers, many new workers, opportunity for large growth, increase in profits. Threats- Competition, not be able to keep high quality with increase in growth, financial power compared to other large companies. Target Market- Large corporations willing to spend extra money for high quality service. Marketing Mix- Household moving Name- Buddy’s Moving System
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Specialty: high quality service, high customer satisfaction, exact location of trucks anytime, highly skilled drivers. Place- Corporations through contracts anywhere in the United States. Promotion- Main advertising is done through word of mouth, most customers are repeat customers. Price- Contracts determine the rates, but on the norm rates are higher than industry standards because of high quality service. Founded with the dream and purpose of being the premier service company in the moving and storage industry, Buddy’s Moving System has achieved this status and continues to maintain this position. While this statement of vision might seem far reaching, Buddy’s Moving System in its years of experience has enabled the company to define precisely what it takes to be the premier moving and storage company, second to none, in the service to its clients. To insure customer satisfaction, Buddy’s Moving System has identified ten consistent wants that our customers request and expect from a premier service company: 1) Our customers want to be treated fairly and with respect. 2) Our customers want personal service on their move, with the same crew handling their belongings both at origin and destination.
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3) Our customers want to see their personal belongings loaded into a clean, well- maintained piece of equipment. 4) Our customers want their belongings to be kept on the same vehicle without removing anything should they require storage in transit. 5) Our customers want trained, professional and uniformed people in their homes and on their moves. 6) Our customers want fair pricing for the services we provide.
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This note was uploaded on 02/21/2011 for the course ECON 101 taught by Professor N/a during the Spring '01 term at United States Merchant Marine Academy.

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Buddy's Moving System - Buddys Moving System Breaking Into...

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