Corporate Logo / Brand Name
When choosing a logo, a company must decide how it wants to represent its
In the case of the Ornabulb, our logo includes the name of our product, as well
as, a symbol to represent the product.
The tree symbolizes the main use for the Ornabulb,
hanging it on a tree, and the light bulb in the center of the tree represents the light bulb
with which we derived the Ornabulb from.
The Ornabulb’s logo sums up the product
starting with its name and showing the product’s use, while at the same time staying
simple and easy to recognize and distinguish from other product logos.
Besides being an attractive addition to any tree display, the Ornabulb provides a
symbol of American patronage.
Only half of our product is the actual Ornabulb, the
other half is what makes it unique among other ornaments for sale this holiday season.
On the outside, one would see a red, white and blue ornament to remember the men and
women affected by the events of September 11, 2001, but in reality the Ornabulb is more
than a physical display, it is unique by the way the person displaying it can show their
This product is in the problem child/question mark stage of the portfolio
matrix because it has a low market share in a high-growth industry.
We consider it to be
in a high-growth industry because the sale of patriotic merchandise is expected to be at an
all time high during the holiday season according to numerous internet holiday marketing
The product name, Ornabulb, is easy to pronounce, spell, and remember, as
well as, it gives a thorough description of the product in one word, “orna” relates to the
ornament aspect of the product, and “bulb” relates to a light bulb, which is the base for