Tanker - Hot-Shot Consultants Tanker’s Own Tanker and...

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Unformatted text preview: Hot-Shot Consultants Tanker’s Own Tanker and Pat’s Best Opportunity to Dominate the Alcoholic Beverage Industry Financing Plan A large amount of capital needs to be raised to get this project up and running. The fabrication of brewing tanks, piping systems and bottling lines needs to start as soon as possible so the plant will be operational and able to meet the customer demand, avoiding any stock outs. A location needs to be strategically selected so as to keep transit times and shipping costs down. We are dealing with a perishable product that has an optimal time range to be consumed in. To raise capital for this investment, you need to follow several basics of financing. There are plenty of people out there willing to invest in a lucrative business, which this one has the potential to do. You have already established a customer base through Howard Stern’s show, so the hard part is over. Our preferred method of financing would be through a venture capitalist. We must seek contacts in the world of the venture capitalist. These are people who have access to ridiculous amounts of money and are always looking for a way to get more. We have a good shot at obtaining financing this way because our customer base has the potential to reach nationwide. A skeptical investor would find this appealing as this reduces the risk of his investment. We want to avoid loans at all costs because of the possibility of defaulting on them and having our companies possessions confiscated. We need to promise the investor a healthy return on his investment as well as pay him back as soon as possible. Speculating on the demand for your product, eventually nationwide, I believe a ROI of 15-20% is a good number to use. If we could return the whole sum of money within 5 years, we could definitely convince several hungry investors, especially the way the stock market is now. The investment in your business would not be as risky as investing in something that has potential, but has yet to establish a niche and customer base. The best thing that ever happened to Tankers was Stern’s little inside joke. It’s free advertising and because his “clan-like” followers are likely to use the products he “endorses.” You have catered well to the crowd you set out to. I believe we should keep the investor out of the business of the company and keep him exclusively an investor. He is obviously going to have some say in how things happen because, after all, it is his money. You two, Tanker and Pat, will make the final decisions for the company and try to limit the investors involvement other than that of monetary purposes. The Marketing Aspect of Tankers Marketing is described as the total activities involved in the moving of goods from the producer to the consumer, including selling, advertising, etc. We, as the consultants of Tanker’s, have decided that it would be beneficial for Tankers to focus on the four P’s of marketing. This would include price, product, promotion, and place of Tanker’s Own. This would include price, product, promotion, and place of Tanker’s Own....
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This note was uploaded on 02/21/2011 for the course HUMANITIES 101 taught by Professor N/a during the Spring '01 term at United States Merchant Marine Academy.

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Tanker - Hot-Shot Consultants Tanker’s Own Tanker and...

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