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Unformatted text preview: Viral Marketing is known as word-of-mouth marketing, it can be defined as a marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing can also be defined as a marketing technique that uses pre-existing social networks to increase brand awareness or other marketing objections through self-replicating viral process. It can be word-of-mouth delivered or enhanced by the Internet. Off the Internet, viral marketing has been referred to as &quot;word-of-mouth,&quot; &quot;creating a buzz,&quot; &quot;leveraging the media,&quot; &quot;network marketing.&quot; But on the Internet, for better or worse, it's called &quot;viral marketing.&quot; It is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use &quot;hosts&quot; to spread themselves rapidly, like a biological virus. The term &quot;viral marketing&quot; first became prominent when used to describe a marketing campaign for the e-mail...
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This note was uploaded on 02/21/2011 for the course EEE 382 taught by Professor Minets during the Spring '07 term at Syracuse.
- Spring '07