Viral Marketing

Viral Marketing - Viral Marketing is known as word-of-mouth...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Viral Marketing is known as word-of-mouth marketing, it can be defined as a marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing can also be defined as a marketing technique that uses pre-existing social networks to increase brand awareness or other marketing objections through self-replicating viral process. It can be word-of-mouth delivered or enhanced by the Internet. Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." It is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use "hosts" to spread themselves rapidly, like a biological virus. The term "viral marketing" first became prominent when used to describe a marketing campaign for the e-mail...
View Full Document

This note was uploaded on 02/21/2011 for the course EEE 382 taught by Professor Minets during the Spring '07 term at Syracuse.

Ask a homework question - tutors are online