Study Guide 3 - 14 14Review14-2Chapter 12 ReviewEditing...

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Unformatted text preview: 14-1Chapters 12, 13, 14Review14-2Chapter 12 - ReviewEditing know what it is and know the 2 stages of editing (what they are, when you conduct them, how they differ, etc.)Coding know what it is.Handling missing dataData set, case, observation understand these terms, e.g., what is a data set? Raw vs. transformed variablesCentral tendency measures(mean, median, mode)14-3Chapter 12 - ReviewDispersion measures(range, variance, standard deviation) know what they are, you dont need to memorize formulasFrequency distributionSkewedresponse distribution14-4Chapter 13 - ReviewDescriptivevs. inferentialanalysisNulland alternative hypotheses notations and characteristicsErrors involved in hypothesis testing:Type Ivs. Type II error - know what these are, when they occurSignificance level - notation and what it isPowerof a hypothesis test notation and what it isTest statistic= what it is and know that we use t-stat for small samples and z-stat for large samples14-5...
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This note was uploaded on 02/22/2011 for the course MKTG 352 taught by Professor ? during the Summer '10 term at South Carolina.

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Study Guide 3 - 14 14Review14-2Chapter 12 ReviewEditing...

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