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Unformatted text preview: pertinent research data o Df o Are formal codes useful? YES. Empirical evidence tells us that if we have and enforce the codes, researchers and other involved parties behave more ethically • Research Process – definition ( steps are all interrelated, not just sequential) • 10 steps in the research process – first two steps are critically important o 1 st – justify the need for MR project o 2 nd – define the research objective ( what and why we want to find out. . get answers from the decision makers) • Primary vs. secondary data o Priumary – collected directly from consumers o Secondary – readily available • Editing and Coding •...
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This note was uploaded on 02/22/2011 for the course MKTG 352 taught by Professor ? during the Summer '10 term at South Carolina.
- Summer '10