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Unformatted text preview: pertinent research data o Df o Are formal codes useful? YES. Empirical evidence tells us that if we have and enforce the codes, researchers and other involved parties behave more ethically Research Process definition ( steps are all interrelated, not just sequential) 10 steps in the research process first two steps are critically important o 1 st justify the need for MR project o 2 nd define the research objective ( what and why we want to find out. . get answers from the decision makers) Primary vs. secondary data o Priumary collected directly from consumers o Secondary readily available Editing and Coding...
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- Summer '10