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Unformatted text preview: they perceive our product Experimental: necessary to make causal inferences about variables True Panel: same sample of respondents used over and over in longitudinal studies How do we choose the most appropriate type of research; depends on: o Nature of the situation o How the decision maker perceives it o How the researcher perceives it...
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This note was uploaded on 02/22/2011 for the course MKTG 352 taught by Professor ? during the Summer '10 term at South Carolina.
- Summer '10