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Unformatted text preview: Internal vs. External Syndicated secondary data sources Purchased from research firms Costs less than primary data E.g. Nielsen Ad-Hoc Research Projects o Situation specific o Conducted as a response to a specific research question or a set of questions raised by the decision maker o E.g. marketing decision support systems Scanners at checkouts Marketing Information Systems (MIS) *DEFINE*...
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This note was uploaded on 02/22/2011 for the course MKTG 352 taught by Professor ? during the Summer '10 term at South Carolina.
- Summer '10