class notes 617

class notes 617 - Pre-experimental design (3 types) True...

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Exam #2 on Monday Chapters 7-11 12 Qs 2 problems on Z-score and confidence intervals Answers in words/sentencesabout the two problems Chapter 8 Review What is an experiment? Experimental vs. descriptive research 3 conditions for inferring causality Laboratory vs field experiments Internal vs. external validity Practical considerations when choosing b/w two types of experiments (field vs. lab) Test marketing Threats to internal validity ( different effects)
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Unformatted text preview: Pre-experimental design (3 types) True experimental design Built in validity safeguards in true experimental designs Chapter 7 Qualitative vs. quantitative research (how do they differ? Is the line between the two always clear? Focus groups o Group composition o Moderator skills o Advantages and disadvantages o Online focus groups Projective techniques ( what they are and know the different types)...
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class notes 617 - Pre-experimental design (3 types) True...

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