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Unformatted text preview: • Pre-experimental design (3 types) • True experimental design • Built in validity safeguards in true experimental designs Chapter 7 • Qualitative vs. quantitative research (how do they differ? Is the line between the two always clear? • Focus groups o Group composition o Moderator skills o Advantages and disadvantages o Online focus groups • Projective techniques ( what they are and know the different types)...
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- Summer '10
- Marketing, Qualitative Research, Evaluation methods