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Module 33 - Module 33 SOCIAL INFLUENCE AND ATTITUDES People...

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Module 33 SOCIAL INFLUENCE AND ATTITUDES People influence one another in various ways Social influence is pervasive Social influence as “automatic” “Monkey see, monkey do” The chameleon effect o People see someone or a group of people doing something and mimic it unconsciously Mood contagion o If people hear someone talking in a happy voice they become happy, in a sad voice they become sad Mass psychogenic illness o Tennessee high school o One teacher smelled something then got sick a lot of other people said they felt sick even though it turned out none of them were Conformity Conformity o The tendency for people to bring their behavior in line with group norms The early classics Muzafer Sherif o Beam of light experiment o People were asked separately, and later together how much a beam of light moved Answered greatly varied when asked separately but were much closer together when asked in a group Solomon Asch o Showed people a line and asked which line on another piece of paper was the same length o Five confederates said the wrong line on purpose and the experimental group went along with it on purpose Informational influence o Leads people to conform because they assume that the majority is correct Normative influence o
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