Module 35 - Module 35 CROSS CULTURE PSYCHOLOGY All people...

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Module 35 CROSS CULTURE PSYCHOLOGY All people are very similar, but both cultural and within cultural differences exist CROSS-CULTURAL PERPECTIVES Cultural diversity: a fact of life Social norms o Implicit rules of conduct according to which each culture operates Individualism and collectivism: a tale of two cultural worldviews Individualism A cultural orientation in which personal goals and preferences take priority over group allegiances Collectivism o A cultural orientation in which cooperation and group harmony take priority over purely personal goals Individualistic o United States, Australia, Great Britain, Canada, and the Netherlands Collectivist o Venezuela, Colombia, Pakistan, Peru, Taiwan, and China In industrialized societies, people belong to more groups which means less loyalty to each group Affluence o As people prosper, they gain financial independence Conceptions of the self People who grow up in individualistic countries see themselves as entities that are
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Module 35 - Module 35 CROSS CULTURE PSYCHOLOGY All people...

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