Module 36 - Module 36 STEREOTYPES, PREJUDICE, AND...

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Module 36 STEREOTYPES, PREJUDICE, AND DISCRIMINATION Discrimination o Behavior directed against persons because of their affiliation with a “different” social, racial, ethnic, or religious group Cognitive roots o Stereotypes – generalized beliefs that associate whole groups of people with certain, sometimes unflattering, traits Motivational-emotional roots o Prejudice – feelings of disdain toward others based on their membership in a social or cultural group Stereotypes: the cognitive roots How stereotypes are formed Stereotype o Belief that associates a whole group of people with certain traits Formation of stereotype involves two related processes o Social categorization – people naturally divide each other into groups based on sex, race, age, nationality, religion, and other attributes Focuses on the differences between groups rather than the differences between individuals within the groups o Outgroup-homogeneity bias – tendency to assume that members of
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Module 36 - Module 36 STEREOTYPES, PREJUDICE, AND...

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